Zoffany has turned to the restrained classical style of eighteenth century Sweden to influence a wallpaper collection that exudes character,elegance and simplicity. Zoffany and the Gustavus style share a natural affinity in their colour palettes. Core colours of creams, whites, blues and greys are warmed with the addition of earthy reds. The challenge for the Zoffany design studio was replicating the quality of the natural materials inherent to Swedish eighteenth century interiors for a contemporary market. By using modern printing techniques and rich opaque pigments the studio has captured the authentic textures of natural wood and rough.